Brand creation and activation
doméstica is a green energy company “made in Aragon”. Using technology and obtaining all its energy from zero kilometer renewable sources, domestic targets an audience that seeks savings, commitment to the environment and personalized customer service. No fine print, no added costs. A new energy has been born. At SWP we are part of this project by designing a brand strategy and a tone that corresponds to the company’s values. A company that belongs to the gashogar Energía group, with more than 50 years of experience in the sector. In domestic we have given identity to the brand to connect with its audiences by telling them its purpose: to change the domestic energy market towards a more sustainable and transparent world with everyone.