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Behind the acronym SWP there is a team of creatives working to come up with great ideas that help brands connect with their audiences.

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MERRELL

Positioning

From the USA, Merrell is the world’s number one brand in outdoor footwear. With more than 40 years of experience in the sports sector, Merrell stands out for perfectly combining design and technology in all its products. Inspired by nature and with strong values ​​of sustainability and care for the environment, MERRELL has a community of more than 26 thousand followers on Facebook, and 50 thousand on Instagram. Since 2018 we have been working with the brand managing its digital channels in Social Media, as well as participating in the creation of visual content such as photos and videos, art direction, graphic design and brand positioning in the Spanish territory.

Social media

Brandend content

Client:

Merrell

Date: