For the launch of the new Moab Speed GTX model of the American brand MERRELL in Spain, we designed a product activation campaign under the claim “Step Further”. With this concept, the brand aims to inspire its audiences not to count steps, but to take steps that count. That is why he designed this model with the technical characteristics of a mountain boot but with the aesthetics of a sneaker. So you can enjoy your daily rhythm both in nature and in the city. For this campaign, we activated the product both at physical and online points of sale, showing the brand’s DNA but communicating its new purpose, more focused on lifestyle. In turn, we work with content creators for the Social Media strategy and we created a branded content article in Condenast Traveler magazine with Sami Sauri, athlete and adventurer with whom we toured Fuerteventura to discover the most authentic corners of the island.