The Barefoot Barcelona project for the American brand Merrell, consisted in the creation and diffusion of a video telling the benefits of running outdoors with this type of footwear.
For this, we filmed two athletes running through the city of Barcelona and showing the most emblematic points of the city. Starting at dawn on the beach of the Barceloneta neighborhood with Joan and continuing with Laura in the Ciudadela Park, both show us the connection to the terrain thanks to their Trail Glove 5 shoes with zero drop.
Filming continues through the most historic and central districts of the city such as the Gothic Quarter, and they end up meeting in Montjuic, where they climb together to the highest point of the city.
This filming was spread on the brand’s social networks both nationally and Europeanly, with the aim of improving the brand’s “awareness” and positioning itself as an expert in Barefoot footwear worldwide.